Reviews and blog comments good for SEO

The end result of search engine optimization, or SEO, is of course to climb up the search engine rankings. The closer you are to the number one spot on the search results for any given keyword, the more traffic you will see on your site. This has obvious benefits, and makes it clear why SEO is a must for any business to be successful online. But SEO often works in mysterious ways. As an example, if somebody writes a negative review on you, this can actually be good for SEO. This, obviously applies for Spanish SEO as well as English SEO.

To understand why this is the case, you need to understand how the search engines operate. Google does not release its algorithm to the public, so nobody knows exactly how it works. Even so, experts throughout the industry have noticed indisputable trends. The most important factor in search engine rankings is the backlink. A backlink is a link that another site points to your site. Google considers backlinks to be an indicator of the authority of a site. The more sites linking to your site, the higher your site will climb in the search engines.

There is more to the process than that, of course. If the link comes from a site that itself has a great deal of links pointing toward it, that link has more influence. If the link comes from a site that has been identified as selling links, the link may actually have a negative impact. In general, however, if a link points toward your site, this is a good thing.

Blog commenting in the eyes of Google

When it comes to reviews and blog comments, this means that a link from a comment or a review will be good for your search engine rankings, even if the tone of the comment is negative. As long as the link points toward your site, it means that you will rate closer to the top of the search engine listings.

Some sites add a "nofollow" tag to any link posted on the site in an effort to reduce spam. This tag tells the search engines not to use the link for search engine rankings. In reality, it is up to the search engines whether or not to pay attention to the nofollow tag, and there is a possibility that nofollow tags actually play a part in the search engine rankings. Inevitably, they would receive a lower weight than "dofollow" links, but they may still play a part, although some say that it may do more harm than good when it comes to Google.

What has been your experience with blog commenting? Do you think that in the eyes of Google, blog commenting is bane?

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