Friday, July 16, 2010

Spanish Directory Submission Service

Increase The Effectiveness Of Your Listings With Spanish Directory Submission Service

Translating and optimizing a Web site for Spanish and English audiences is only part of the search engine optimization battle. After targeting key phrases and keywords for specific search engines, it’s time to make some additional decisions. They could be the most important decisions of your venture’s lifetime. Some people opt to quit after optimizing for Spanish and English. They expect visitors to flood into the Web site without any additional work on the part of the owner. This is the wrong decision.

It’s advisable to take optimization to a whole new level by utilizing a strategy called off-page search engine optimization. There are many ways to go about using an off-page SEO technique, but the most affordable is to submit your Web site to free and paid SEO-friendly Spanish directories. By doing this, you gain visibility in the Spanish market and acquire greater exposure for your Web site in search engines, which is one of the primary goals of any site operator.

Gain visibility in the Spanish market with the help of directories

There are generally two types of directories that are appropriate to submit to: General directories and specific directories. You can submit to one or both. Obviously, submitting to both directories will gain the greatest exposure for your Web site. General web directories target a broad, general audience, while industry specific directories target your primary audience.

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There are Spanish directory submission services that can help you avoid the time-consuming task of manual directory submission. Many people choose to go this route. If you’re very familiar with the Spanish language, it’s possible to do the submissions manually, though it will take a great deal of time.

The perfect blend of link building, targeting, and lead generation

The benefits of Spanish directory submission are numerous. It’s the perfect blend of link building, targeting, and lead generation. The directories basically give you permanent one-way links that are greatly valued by Spanish search engines and the audience that uses them. It helps to lead the right kind of audience to your Web site so that your sales or message is maximized. Links will always be there to lead valuable customers or subscribers to the Web site you’ve worked so hard to build.

Spanish directories are like other Internet directories. They usually have a set of requirements that Web sites must meet before being allowed to appear in the directory. It’s your responsibility to make sure that your site meets all of these requirements and is valuable to the directory it will be placed in. Your chance of appearing in the directory will be greatly increased by taking the time to read the guidelines before submission to make sure that your site qualifies. If it doesn’t, you can make the necessary changes.

If you follow this simple set of rules, your Spanish directory submissions will result in success for your business. Your site will be visible to an audience that will be receptive to your products or message, and you’ll be able to control where your site listing appears on the Internet. Directory submission services offer you a professional, simple way to make sure that everything is done by the book. Using one of these services greatly increases your chance for success.

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Spanish SEO Tips on Facebook: Free articles on Spanish SEO

Tuesday, July 6, 2010

Spanish SEO: Reaching A Neglected Audience

Spanish SEO: New Ground, Fewer Competitors, and Big Profits

A Spanish version of your small business Web site reaches a rapidly growing market that greatly expands your potential revenue. Focusing your efforts on search engine optimization for your Spanish market is as or more important than SEO efforts for your English-speaking audience. Fewer small businesses have tapped into the potential of Spanish SEO and your business will have fewer competitors.

Location-Specific Keywords and Phrases

After your initial research on SEO keywords for the online Hispanic market, it’s vital that you turn your focus to location-specific keywords. Geographic targeting is one of the many overlooked strategies of SEO marketing. While your competitors are ignoring the Hispanic market, you can capitalize on their oversight. Geo-target single words and phrases within the U.S. Hispanic community that applies to your product, company, or service. For example, pretend that you sell T-shirts. You could use location-specific keywords to market to your Hispanic audience.

Localize Your Target Audience


After you’ve established the geographical market you want to target within the Hispanic community, it’s beneficial to localize your audience. Target specific names of neighborhoods where your audience reside and add this to your search engine optimization keywords. The more you target your audience and the places they live, visit, and shop, the greater your chance of appearing in search results. This will increase your revenue and customer-base.

Using Your Web Site To Reach A Neglected Audience

The SEO you implement for your Spanish market begins with an appealing Web site for your Spanish audience. Your Web site design and link must interest and engage your Hispanic audience and reach the particular geographic location you want to sell to. The language must be accurate. Particular dialects of Spanish are different, therefore you must differentiate between them and when necessary, include a separate area of your site for particularly different dialects. One language will not fit all.

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Gear your Web site toward these languages in a way that will reach each market effectively. Research the languages and determine what type of phrases and approach will work best with each one. All areas of the Web site can link to the main site, but respect each particular culture and dialect by catering to them in at least one section of the site. This shows that your business is respectful of the Hispanic community and truly wants to give them the shopping experience that most English-speaking shoppers take for granted. It will reflect well on your business and enable you to appear in search results that your competitors haven’t effectively prepared for.

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Partner with Hispanic Market Advisors

We are eager to help you achieve your goals and reach a market that the Internet has largely ignored. This is a community of people who are anxious to shop online but find that most businesses completely ignore their needs in favor of English-speaking audiences. It’s a less competitive market that gives even small businesses a chance to score big. If you want to reach a large audience of people who will be grateful and loyal to you for giving them a shopping experience they deserve, please contact us now for a free analysis of your current Web site and Internet strategy. We are confident that we can help you reach a Hispanic market that will increase your revenues and reputation.