Interview with Sebastian Aroca: Spanish SEO, blogging, and more!

Last Tuesday Dec 3, 2013, Romina Tibytt, blogger and contributor to About.com published an interview (in Spanish) with Sebastian Aroca, about Spanish SEO, blogging, social media, and more...

For those who are interested, and are able to read in Spanish, here's an excerpt:

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Sebastian, cuéntanos quien eres y sobre Hispanic Market Advisors.

Soy latino americano de segunda generación, Propietario y Fundador de Hispanic Market Advisors®, que es una agencia de marketing digital, que conecta marcas innovadoras con el mercado hispano online.

Cuéntanos sobre tu experiencia trabajando en internet para el mercado latino de Estados Unidos y sobre los principales cambios que has visto desde que comenzaste hasta la actualidad.

Cuando comencé en 2007 en Miami en los laboratorios de informática de Florida International University (conocido en Estados Unidos como FIU, por sus siglas en inglés), nuestro primer servicio fue traducción de websites de inglés a español. Luego agregamos Spanish SEO. En estos últimos años, tenemos oficina en Pipeline Brickell y no solo ofrecemos nuestros servicios en el sector privado sino también en el público, gracias a nuestra certificación de GSA. Los cambios en la industria y en materia de promoción web han sido muchos, especialmente en los últimos 18 o 24 meses. El internet nunca duerme y está en constante evolución, si te gusta dormir hasta tarde mejor dedicarse a otra cosa. Uno debe estar dispuesto a un continuo aprendizaje y a invertir horas de sueño en el trabajo para poder mantenerse en la conversación....

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Read entire interview here

Lessons Learned at LATISM13 During Latino SEM Strategies

Hispanic Market Advisors participated in the LATISM13 National Conference last September 20, 2013 for the session Latino SEM Strategies: Bringing Together PR, Blogging, and SEO.

After that very well-attended session, many participants requested the panelists a channel or medium for them to be able to send the speakers questions after the panel.

Just to recap, the panel discussion were divided in THREE (3) tracks:

1.    CONTENT CREATION - Developing content that speaks to your audience

2.    CUSTOMER ENGAGEMENT - Engaging your audience with a clear purpose

3.    INTEGRATED MARKETING COMMUNICATIONS - Bringing new life to your marketing communications

A recap with lessons learned will be posted soon on this site: http://www.latinosem.com
Ask your question in Twitter Hashtag #LatinoSEM

Are You Getting Your Share of the U.S. Hispanic Market?

Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who now represent one in every six Americans, and encompass the largest minority segment in the country. Their estimated purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to the same group. Hispanic owned businesses are projected to grow to 3.16 million this year reports Geoscape. And, it is clear that these impressive growth trends will continue unabated into the future.

The 10^th Annual Hispanic Fact Book published by Advertising Age in July offers more compelling reasons for advertisers to pay attention to this burgeoning marketplace... Read more: Are You Getting Your Share of the U.S. Hispanic Market?

Going from Link Building to Link Earning

Once Panda was released, the game of search engine marketing changed in a variety of ways. While keyword research and backlinking are still an integral part of search engine marketing, the way to obtain backlinks has changed. Before the introduction of Panda, SEO experts created websites that were relevant to the websites of their clients, and these experts would use networks to attain a large number of backlinks at a time. All of these links would lead back to their clients' websites. Once Panda was released, this method for acquiring backlinks no longer worked.

Expert SEO analysts do not believe that link building is obsolete; rather, they believe that Panda and Penguin has merely changed the way backlinks are acquired. Instead of links being created, they need to be formed naturally, just like when the Internet first began. In those days, webmasters were happy to post links on their site that they deemed interesting to themselves and their readers. For content marketing that is of exceptional quality, inbound links must come from authoritative websites that carry a high search engine ranking. For example, companies such as Tarjeta 24/7 or Consolidated Credit Counseling Services can prospectively receive links from the following relevant sites:

• Community Forums, like Communidad de FICO® Foros en Español or Foro Univision
 • Finance Blogs & trustworthy Websites that are the category of finance
• GOV Websites that provide financial advice
• Social Media websites and networks geared toward Latino mom bloggers
 • Hispanic Chamber of Commerce and an assortment of non-profit organizations that provide financial advice
• Hispanic Media, such as journals and editorials

Spanish SEO Tips on Facebook: Free articles on Spanish SEO and articles about the Hispanic market