Once Panda was released, the game of search engine marketing changed in a variety of ways. While keyword research and backlinking are still an integral part of search engine marketing, the way to obtain backlinks has changed. Before the introduction of Panda, SEO experts created websites that were relevant to the websites of their clients, and these experts would use networks to attain a large number of backlinks at a time. All of these links would lead back to their clients' websites. Once Panda was released, this method for acquiring backlinks no longer worked.
Expert SEO analysts do not believe that link building is obsolete; rather, they believe that Panda and Penguin has merely changed the way backlinks are acquired. Instead of links being created, they need to be formed naturally, just like when the Internet first began. In those days, webmasters were happy to post links on their site that they deemed interesting to themselves and their readers. For content marketing that is of exceptional quality, inbound links must come from authoritative websites that carry a high search engine ranking. For example, companies such as Tarjeta 24/7 or Consolidated Credit Counseling Services can prospectively receive links from the following relevant sites:
• Community Forums, like Communidad de FICO® Foros en Español or Foro Univision
• Finance Blogs & trustworthy Websites that are the category of finance
• GOV Websites that provide financial advice
• Social Media websites and networks geared toward Latino mom bloggers
• Hispanic Chamber of Commerce and an assortment of non-profit organizations that provide financial advice
• Hispanic Media, such as journals and editorials
Spanish SEO Tips on Facebook: Free articles on Spanish SEO and articles about the Hispanic market
