Lessons Learned at LATISM13 During Latino SEM Strategies

Hispanic Market Advisors participated in the LATISM13 National Conference last September 20, 2013 for the session Latino SEM Strategies: Bringing Together PR, Blogging, and SEO.

After that very well-attended session, many participants requested the panelists a channel or medium for them to be able to send the speakers questions after the panel.

Just to recap, the panel discussion were divided in THREE (3) tracks:

1.    CONTENT CREATION - Developing content that speaks to your audience

2.    CUSTOMER ENGAGEMENT - Engaging your audience with a clear purpose

3.    INTEGRATED MARKETING COMMUNICATIONS - Bringing new life to your marketing communications

A recap with lessons learned will be posted soon on this site: http://www.latinosem.com
Ask your question in Twitter Hashtag #LatinoSEM

Are You Getting Your Share of the U.S. Hispanic Market?

Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who now represent one in every six Americans, and encompass the largest minority segment in the country. Their estimated purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to the same group. Hispanic owned businesses are projected to grow to 3.16 million this year reports Geoscape. And, it is clear that these impressive growth trends will continue unabated into the future.

The 10^th Annual Hispanic Fact Book published by Advertising Age in July offers more compelling reasons for advertisers to pay attention to this burgeoning marketplace... Read more: Are You Getting Your Share of the U.S. Hispanic Market?