Spanish SEO Demand Continues to Grow

The traditional opinion about Spanish SEO campaigns leads many people to think that, although Spanish is one of the most widely used languages on the face of the earth, it just isn't useful to launch SEO campaigns in Spanish. Such campaigns are not useful because the majority of Spanish speaking countries have not yet caught up to the United States and other highly networked countries in terms of connecting the population to the internet, which means there is not very much Spanish content around the internet in comparison to content in English, Japanese, French, or similar languages. It would be wonderful and profitable to invest in Spanish language SEO campaigns in theory, but in practicality, it just isn't worth the money to dabble in Spanish SEO.

Not too long ago, this information may have had some truth to it. However, there have been great changes in the Hispanic market over the last decade. An increasing number of people who speak Spanish throughout Latin America are getting online, and as a result of this increase in connected consumers, there has been a rapid increase in the amount and diversity of Spanish language content on the internet. Another effect that is even more relevant and should be discussed is that growing numbers of Spanish language speakers have begun to perform searches online. While SEO campaigns in Spanish may have experienced minor to nonexistent success in the last 10 years, the future is likely to be very different.

So, just how much more Spanish content has become available over the internet over the last few years?

Think about it this way: in the early to first part of the 1990s, virtually all search engines online were in English. If you wanted to conduct a search on the web for information, you had to know enough English to make the search in English, as there weren't any other search engines and languages to choose from. However, the web today has become a haven for all languages, and there has been unprecedented growth in material and content for every spoken and written language.

According to a recent Nielsen report about Hispanic media usage within the United States, nearly 40 percent of consumers who primarily speak English use some kind of internet site in Spanish every day. Furthermore, more Hispanics are acquiring their own computers and at least half of Spanish only speakers are now online.

It would be wise not to ignore the growth of information available online to satisfy the Hispanic market. Businesses who are interested in finding traffic from new directions should strongly consider languages not already spoken in Brazil, Russia, India, and China. There will be even more opportunities for Spanish SEO campaigns as more Spanish language speakers come online. Investing in this growing market today can pay huge dividends tomorrow.

In conclusion, while it is obvious that people are not bound to languages or one dimensional beings, not all businesses seem to realize this when it comes to SEO campaigns. Businesses that are serious about reaching more members of the Hispanic community in the United States would be well advised to connect to their audiences through SEO campaigns in Spanish that are cost effective. Such campaigns can form the backbone of an overall search engine marketing strategy a company forms to target a Hispanic audience.

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